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World of Website Promotion

Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion.

Title

<head> <title> Add title here </title> </head>

The title of an HTML page helps users keep track of what they're viewing as they browse, and it also identifies the page in history and bookmark lists. If you don't title a page, the page will appear in the browser window, bookmark lists, and history lists as Untitled Document.

Search engines also read as a user and identifies the page from its title. Therefore, keywords in title help in getting good ranking in search engines. Title must not contain more than 80 words. It must be limited to 10-15 words with company name, product name and four words brief.

Keywords

<head> <meta name="keywords" contents="Add keywords here"> </head> Many search-engine robots read the contents of the Keywords META tag and use the information to index your pages in their databases. Some search engines put a limit on the number of keywords or characters they will index, and some ignore all keywords if you go beyond the limit. For this reason it's a good idea to limit your keywords to a few well-chosen words.

It is recommended to limit keywords to 255 characters, all followed by a comma with no space after the comma. Put most important keywords first with different variations like capitalized and lowercase.

Description

<head> <meta name="Discription" contents="Add keywords here"> </head> Many search-engine robots read the contents of the Description META tag. Some use the information to index your pages in their databases, and some also display the information below the link to your page in the search results instead of the first few lines of your document. Some search engines put a limit on the number of characters they will index, so it's a good idea to limit your description to 500-700 characters.

Heading
Heading tag goes from < H1 > to < H6 >. The font size decreases with the number in the heading tag i.e. < H1 > is larger than < H3 >. Search engines score keywords and text found in heading tags better than other text on the pages. It is very similar as when we read a book we get an idea of the section from its heading.

Alt Tag
Alt Tag specifies alternative text that appears in place of the image for text-only browsers or for browsers that have been set to download images manually. For visually impaired users who use speech synthesizers with text-only browsers, the text is spoken out loud. This text also appears when the pointer is over the image.

The < ALT > tag can be filled with keywords and some search engines will read and assign points to keywords contained in this tag.

Page size
Keep the page size as smaller as possible. Make it under 15k.

Frame
Frames provide a good option to designers to keep certain information visible, while other views are scrolled or replaced. But frame creates problems with search engines, bookmarks, emailing links and so on, because every page corresponds to a single URL. Therefore it is recommended to avoid use of Frames.

File Name
Try for add keywords in file name. The file name should not be too long. Try to limit file name to 26 characters and total URL to 80-90 characters.

In the next article I will discuss about the various search engine, directories and other techniques of free website promotion.

Pushkar Pathak is Operation Head of Excel Solutions (http://www.excelsolutions.biz). Excel Solutions is providing free website maintenance right now.

Author: Pushkar Pathak

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

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