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SEO - Don't Let Your Website Get Banned

Although Search Engine Optimisation (SEO) does fall into two distinct categories there is no ethical stance on SEO. Don't let a search Engine Optimiser sell you that they have ethical ways of working when optimising your site. Either a technique works or is doesn't. Period. As long as you know the risks, there is nothing wrong with "Black Hat" SEO. It is not illegal or immoral. The only downfall is that your site MAY get black listed.

People attempting to do SEO will invariably push the boundaries in trying to get their website to the top of the search engines. This article will briefly explain what to do and what not to do.

Search Engine Optimisation has two areas of functionality. White Hat SEO and Black Hat SEO.

White Hat SEO - is typically working within the search engines guidelines, by working within the Search Engines guidelines your site should be safe and won't face the chance of being banned or de-indexed by the search Engines. This involves on-page optimisation and link building. There are many, many different types of on-page optimisation and link building that are deemed acceptable and there are many that are seem as unacceptable. The easiest way to explain what you can and can't do is by starting with what you can't do. That falls under the "Black-Hat" banner.

Black Hat SEO - is working outside the Search Engines guidelines, while there are many a grey area, I will list the definitive actions you should avoid if you don't want to put your website at risk.

Hidden or Partially hidden text - This is making your copy the same colour as your back round.

Cloaking - This is showing search engines on page in visitors another. This is a risk but effective way of boosting your ranking.

Keyword Stuffing - This involves stuffing keywords into the picture descriptions or Meta Tags.

Participating in Link Farms - This is where thousands of unrelated sites link to one another.

Chris Angus is a SEO and Website Marketer. He is also a White Hat SEO.

Mobility Scooters
Asbestos Management
Doors Oxford

Christopher Angus is a freelance writer and journalist. He is available for hire and website promotion. Chris@brilliantseo.com

He writes articles on behalf of clients for £20.00 each - These articles are then submitted to quality article directories.


About the Author

Christopher Angus is a freelance writer and journalist. He is available for hire and website promotion. Chris@brilliantseo.com

He writes articles on behalf of clients for £20.00 each - These articles are then submitted to quality article directories.

Author: Christopher Angus

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

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