Webmastery Logo
 

 

 
 

Website Optimisation

b>Website Optimisation

Website Optimisation is a technique of balancing the overall theme and content of your web site,

Why would you design the "Home page" of your website for "toothpaste products" only to optimise the rest of the web site with expert tutorials in "playing poker"?

Every websites success is determined by several factors, having a balanced related theme throughout your website will determine where in the SERP`s (Search Engine Ranking Pages) your website wiil appear, this is still only a partial chapter to the story.

Balancing Website Content

As with Web Page Optimisation, apply the same techniques outlined within Search Engine Optimisation guidelines when considering Website Optimisation for your "keyword(s) theme".

So how do you optimise a Website?

Applying a little lateral thinking to your content writing and design. Take the "toothpaste product" metaphor for example, you have just compiled a well optimised page for "toothpaste A" and "toothpaste B", for arguments sake lets use this "well Optimised page" as our Main or Index page, but wait your brain is overflowing with more to write about the toothpaste industry and the products you have to offer, so logically you will compile seperate pages for "toothpaste A" and "toothpaste B". Now you can see the relationship between your "index/main page" , the "tooothpaste A" page and the "toothpaste B" page, if you optimised these pages to the correct density (not stuffing them with keywords) you will obviously have a naturally related theme throughout you 3 page website.

Don`t stop there! there is an adage that is becoming the slogan of designers and seo`s, I will reverberate that comment by saying "Content is King", meaning if you can add more related content, then you should add it.

Done that, Now What?

You would be right if you were thinking, "it must involve more than that"?

Search Engine Optimisation

This is where SEO (search Engine Optimisation) comes into the equation. The Big 3 as they are commonly referred to ie. Google, Yahoo and MSN each have differing page ranking factors (not to be confused with Googles PageRank) when deciding the best results to display.

Google nowadays is placing more and more emphasis on related links coming to your website which aids there PageRank algorithm, MSN seems, at the moment anyway, to present websites with keyword rich pages and Yahoo seems to display a mixture of both when it can take time away from developing the latest user interactive gadget.

Read More about Website Optimisation

About the author: Dean Cruddace is the founder and Lead Web Designer for Website By Design

Author: Dean Cruddace

 

Webmastery Logo

 

Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

Related Webmaster Information & Resource Sites:
Domain Buffs     Parking PPC     PPC Ad Income: Website Monetization     Apache Website Hosting     Design: CSS Websites     foo site: Website Coding     php Web Development     Target: Page 1 Search Result Rankings     Ad Working     Yahooter?