Webmastery Logo
 

 

 
 

A Search Engine For Your Website

If you have a large dynamic website (run by a content management system) with a high volume of information, implementing a search feature may increase your website's usability and user-friendliness. Website visitors are seldom willing to browse through each section of your website, reviewing each product or service in search of satisfying their need.

But a website search engine can offer more than improving user-friendliness; it can help you enhance your web marketing strategy, and indeed your overall marketing strategy, to become a highly effective marketing tool.

By storing search queries in your database and reviewing them through your private administration area (or content management system), you can pinpoint more precisely what your website visitors are looking for when they visit your website.

This simple feature can help you:

1. Improve your Website If you find a popular search query that is not inline with what you are able to offer, you may want to develop content that can satisfy their search in some way, rather than leaving them with a blank "No Results Found" page, leaving the visitor feeling either slightly disappointed, or so frustrated that he may look for the information a another website.

2. Improve your Website Promotion Activities You may also find that the content you are creating is often searched for through major search engines, thus you are improving your search engine accessibility while satisfying your visitors simultaneously.

Monitoring the search queries can also tell you what kind of traffic you are attracting to your website - if the search queries are extremely inconsistent with what you have to offer, it may mean your efforts have been targeting the wrong audience and you may need to act fast if you want your website to help you achieve your objectives.

3. Improve Your Business A search query may even lead to an exciting bright idea for a new way to grow your business; whether it be a new way to diversify through a new product or service you have discovered a market for, or improving the way you communicate your offering to customers in all your marketing communications by learning to speak their language and avoid excessive use of jargon that only you and your competitors understand.

Implementing a search feature on your website is a great way to get more from your website traffic than a mere sale or email requesting your services - they are helping you develop new ideas for your website and your business without even knowing it!

About the author: By John Simms of Eiledon Solutions, a web design company based in Cape Town, South Africa.

Author: John Simms

 

Webmastery Logo

 

Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

Related Webmaster Information & Resource Sites:
Domain Buffs     Parking PPC     PPC Ad Income: Website Monetization     Apache Website Hosting     Design: CSS Websites     foo site: Website Coding     php Web Development     Target: Page 1 Search Result Rankings     Ad Working     Yahooter?