Webmastery Logo
 

 

 
 

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?

Ask the following question first: What do I know about SEO?

If the answer is "nothing", then don't buy it.

Marketers are banking on the lack of knowledge among consumers. It is no different whether it is the SEO world or the automobile world or the cell phone world. The best search engine optimization tip I can provide is this: educate yourself.

Search engine optimization help often comes in two forms:

1) The Big Sell
2) The Complex and Mysterious

Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.

Some articles on search engine optimization are written for those "in the know". Replete with complexity and mystery for those of us whose days are not filled reading the latest industry inside scoop. It takes a lot of reading and searching to discover the best, sound search engine optimization advice.

Has the SEO Fog lifted from around your head?

Has the "I MUST buy that cool SEO software" syndrome been cleansed from your system?

The urge to go out and buy these "cool tools" is based on the fact that SEO is hard work. It takes time, energy and education to do it right. However, it is in persevering and taking the time to learn that will ultimately lead to success.

How much education does one need?

At the very least, the ability to answer the following basic questions:

How does search engine optimization fit into an overall marketing strategy? What are onpage and offpage optimization? What are the steps for fulfilling each? Which are the main search engines? What three are truly important?

Don't spend big bucks on anything until answers to these questions can be found.

If you are simply looking for a search engine optimization tip that will make life on the web a little easier, then my recommendation is of no use. But you will find, as many have, that you will jump from one SEO tool to another continually searching for that magic bullet. Save the pain (and money) and get educated first.

Paul Stefanski develops Recommended Web Tools, a resource for those just beginning to develop their own websites.

A more complete form of this article, with included resources, can be found at Search Engine Optimization Tip.

Author: Paul Stefanski

 

Webmastery Logo

 

Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

Related Webmaster Information & Resource Sites:
Domain Buffs     Parking PPC     PPC Ad Income: Website Monetization     Apache Website Hosting     Design: CSS Websites     foo site: Website Coding     php Web Development     Target: Page 1 Search Result Rankings     Ad Working     Yahooter?