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Creating a Search Engine Friendly Web Site

The object of every webmaster is to get their site listed in a search engine, but what do you do to make that happen? There is so much competition out there.

Here are some ideas and things I've noticed with my websites. First of all Google likes urls that don't have question marks. Sure, we've all seen those type of urls in Google, but they are less likely to appear than short static looking urls. Add that to the fact that search engines love updated content, and what do you think might come in handy? Well, a message board is a great place to start. Seo-board.com has a free forum that's easy to install and has search engine friendly urls. Your visitors help you create content, and the search engine friendly urls help get you more visitors through search engines. A site that doesn't have some way for it's visitors to interact doesn't have nearly as many repeat visitors anyway.

Next, scatter some images around to give your visitors something to look at besides just text. Use images that relate to your subject. If your site is about cars put images of automobiles everywhere. You can get a lot of traffic through search engine image sections. It's not as targeted as subject searches, but any traffic is better than none.

Start a links directory with link trades that relate in content to your site. Link trades aren't as popular as they used to be, but you have to start somewhere, and if nobody links to you then forget it. Just make sure the sites you trade links with share common subject matter as much as possible. Use correct title tags in your directory as you should for your entire site. Never repeat the same title tag on every single page. If a page has car links, then the title tag should read "car links", "car sites", or something similar not "buy acme because we care".

Never repeat exact content from one of your sites on another site. Posting articles you get from free article sites seems to be ok with the search engines as long as you have unique content surrounding the article text like menus, images, links, etc.

Don't be afraid to start out a site with just a few pages. You don't really have to start out with a huge site all at once. Search engine robots like to come back to sites that continually update so it just makes sense to roll out your site as you create it. One thing to keep in mind though, if you are exchanging links, don't expect webmasters to trade with you if your site has broken links or if there is nothing there content wise. You shouldn't have broken links regardless. Search engines aren't too receptive to links that go nowhere.

There a lot of things to keep in mind. I've noticed time and time again sites that are well done visually, but seem to care less about search engine optimization. You can't focus all your attention of the search engines, but it makes a big difference in the success of your site to keep them in mind as you go along creating content for your web site.

About the author: Webmaster of Webmaster Tips site dedicated to making website development easier with free scripts, tutorials, web host reviews, and forum.

Author: Tim Frady

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 

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